500% Social Reach Growth
This Is Yoga
The Challenge
This Is Yoga came to us with a great business and a loyal base of clients in-studio, but their social presence wasn’t reflecting the quality of their brand. Posts were inconsistent, the messaging felt unclear, and engagement was low despite regular effort. They knew they needed more visibility online but weren’t sure where to focus or how to create content that resonated with potential clients.
The Strategy
We started by stripping things back to the basics – clarity first. After a quick messaging audit, we uncovered three key issues: no clear content pillars, inconsistent brand voice, and posts that talked “about yoga” instead of speaking directly to their ideal client’s needs.
Our strategy included:
A refreshed brand voice guide to make every caption feel approachable and inspiring.
Defined content pillars to give structure and flow to their posting schedule.
Stronger calls-to-action designed to drive not just likes, but real bookings and inquiries.
A simple visual refresh for their social feed to make it feel cohesive and on-brand.
The Results
Within just 3 months of implementing the new strategy:
500%
Social reach growth
37%
Increase in engagement rate within the first few months.
Growth
Engagement increased steadily, with meaningful comments and messages replacing the silence they’d experienced before.
The Takeaway
This Is Yoga had everything it needed – a great business, amazing teachers, and loyal clients. But without a clear message and structure, their socials weren’t working as hard as they could. With the right strategy in place, their presence started attracting new faces, reconnecting with existing clients, and driving real results.
“We finally felt like our socials reflected the heart of our studio – and our community noticed. We saw more bookings and engagement than ever before.”
– Owner, This Is Yoga
Book Your Free Brand Messaging Audit
If you’re ready to make your marketing clearer, stronger and more connected, let’s get started.
